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Brand Communication Team Leader


Responsible for leading the Brand and Communications team to continually enhance our brand image; increase brand awareness, increase purchasing intention index, brand liking index and providing PR and social media solution, create partnership with other brands and maintain relationship with external organizations and agencies (e.g. news outlets, journalists and goverment).

Brand and Communications Leader is also be responsible for developing and maintain a strong brand name and image to achieve to goals of our company


  • Branding & Communication
  • Make action plan for branding and commnucation activities
  • In charge of following strategy and direction for the brand, managing the brand guidelines in line with the company’s vision, mission, and objectives
  • Responsible for increasing the company’s brand awareness including to develop store image, product image, environmental and safety awareness
  • Responsible for creating and implementing a long-term branding and communication strategy
  • Formulate and implement public relations strategies, selects and manages communications with external agencies and organizations (e.g. journalists and government), as well as develops media marketing strategies and others non-campaign activities
  • Responsible for creating PR media and social media campaign
  • Responsible for managing and organizing internal events and external events to build up the brand of the company
  • Plan and deliver community management strategy through social media
  • Guiding others team on issues related to the brand


  • Lead, motivate and coach team members to achieve the goals of company
  • Creating, delivering and inspiring company culture to team members
  • Engage with customer to solve customer service issues and create positive PR opportunities
  • Prepare employees for assignment by establishing and conducting orientation and training program
  • Contribute to team efforts by accomplishing related result
  • Influence others to make space for sympathy
  • Manage Brand Communication Unit in order to ensure approved budget


  • Set clear measurable job objectives so it’s a matter of fact, not debate, whether or not your employees have reached their performance targets
  • Maintain the work structure by updating job requirements and job description for all position
  • Maintain management guideline by preparing, updating, recommending related company policies, procedures and compliance


Education : University Degree in Business, Marketing or Economics

Experience :

  • At Least 3 – 5 years leading branding and communication teams
  • Capable of organizing large (50+ attendees) corporate events
  • Work experience in automotive industry is desired  

Skills :

  • Planning: Capable of orchestrating and organizing multiple tasks to complete a greater goal or objective
  • Good understanding of Digital Marketing 4.0
  • Coordination: Work with multiple groups and indiviuals to successfully achieve a task or set of tasks
  • Communication: Good presentation skills, clearly convey thoughts and ideas to customers, vendors, and team members.
  • Innovation and creativity: Create fresh concepts
  • Vision: Completeness of understanding of present and future of market
  • Market awareaness: Deep understanding of auto industry and marketing methodologies
  • Good understanding of multi-channel communication including new media trends
  • Ability to manage multiple projects efficiently
  • Mentoring: Ability to help team members learn and improve their skills and experience level                                                 

Language :  Fluent (speaking and writing) in English and Vietnamese

Others : Frequent business trip

Location: Ho Chi Minh City

Ref No: HCMC07

Application Deadline: 30/01/2018

Type: Permanent

Salary Range: Negotiable


Trang Tran

ESS Consultant